As we all know the internet is a treasure trove of information... much of it actually true and effective...and much of it, well...not so much.
I'm looking at a google search at the moment about secrets to selling your home!! How great!!
HGTV has an article: "10 Best Kept Secrets for selling your home". Here is the link to it, if you want to go there for explanations... but we will echo the topics here with extra comments though...
The tips given in this article are NOT, NOT, NOT "Best kept secrets". I tell people these secrets all the time, and so do many colleagues and associates of mine in this industry.
I completely disagree with placing "Pricing it right" at the #10 slot. Pricing the home correctly is tied with #1...actually, it nudges their #1 out in my book. When folks are shopping the net for homes (90% begin their search on the web), one of the main entries in search boxes is...(ta-da!!) PRICE RANGE... not whether the home has shutters or new flowers or a newly painted front door. The PRICE brings them in, the curb appeal entices them INSIDE... THAT is your goal, to get people inside.
#1 was "first impression". I am taking that to mean curb appeal, but it also moves inside, once the door is opened. First impression can also apply to the neighborhood (sometimes..sadly, next door neighbors as well)
#9 was "half empty closets". Good advice... I use it myself for the same reasons they list in the article...psychologically, the prospective buyer needs to move-in. They can't if Your closet is jam-packed to the hilt with your stuff...it ALSO makes them wonder IF there is a storage problem in the property.
#8 was "light it up" agreed to the logic mentioned...dimly lit homes are downers... up that wattage, clear those windows. I am taking some extra light bulbs over to my newest listing in a couple of days...it is small, but important stuff!! Yes, incandescent bulbs are reportedly on their way out...but they have a warm light and they are BRIGHT. Consider the extra operating expense marketing expense... then (ha ha) leave the cheaper inexpensive incandescents behind and take your more expensive energy efficient bulbs with you to your next home...
#7 was "play the agent field". Have to agree with that, but if you use a Realtor®, they should be automatically on the multiple listing service...but check. I would think that stressing the quality of photos and number of photos, plus the use of virtual-type tours is important. What types of reports will YOU be receiving (and how often)... that sort of thing... you can check these out somewhat by going to the "big box" sites to see what type of photography is out there from the agent on their current listings. Bigger with a brokerage isn't always better. Small brokerages are based of individual agents, just like big ones. Some smaller brokerages have huge experience. Ours, for instance has over 200 years of experience under the roof, and that experience ranges from Florida to New England and Eastern Seaboard to California! (and we are small) BUT whatever route you go, please,please,please...LISTEN to your agent.
#6 was"Conceal the critters". I love critters, but buyers do not...even if they are pet people. You can go "nose deaf" to your pet's odor, and immediately kill a sale...not to mention the other tips in the article paragraph.
#5 was "Don't over upgrade." I couldn't agree more... make those upgrades because YOU wanted them to add to your quality of being, but do NOT expect to get your $$$$ out of all of them at the sale, remember:Price is king. If you add every penny of your upgrades, you are going to price yourself out of the market. I have a lady that is doing that very thing right now, and her home is going to sit for a while. I would spend some of that $$$ on simple REPAIRS. Every home needs them, and trust me, buyers are saavy. If you cover items up, it wil speak to a larger problem: "If this repair was botched, and I can see it, I wonder what botched repairs exist here that I cannot see?"
#4; "Take the home out of your house". I disagree with the semantics... take YOUR home out of THE house. Take out extra personalized items...that great gnome figurine collection that Aunt Bertha gave you. Yes, it's cherished, but it is not going to help you sell the home. The tons of photos and memorabilia... go ahead and pack them away...you are going to have to sooner or later, so do it now.PLEASE. You must dehumanize when it comes to YOU and humanize when it comes to BUYERS...If you have too strong a psychological presence in the home, again, like with the closet space...buyers have a hard time seeing themselves in the space. if there is really comfy feel to a room? Accentuate it!!! Comfy I would think is a constant!!
#3:was "The Kitchen comes first" True in many cases... I get so tired of hearing the word, "Dated", especially when I am showing low end homes... gosh, this $95,000 doesn't have granite counters and hand scraped hardwoods???? Oh MY!!!!but the word "dated" does come out often when folks walk in a kitchen or a bathroom. Don't launch into a total remodel...your taste might not be theirs, right?? Adjust your price (that is where comps come in), or consider a credit at closing towards buyers closing costs, or something similar.
#2 was: "always be ready to show" If you cancel showings all the time, you are possibly going to get fired by your agent (yes, they can fire you) and possibly, depending on your listing agreement, might owe liquidated damages to repay the agent and firm for marketing costs. If you don't show, you don't sell.
We already went over number one. In my opinion, as you know...these aren't secrets. They are common sense... but then if you look around these days, "common sense" might be considered a "secret". I leave you to ponder these tidbits from HGTV and from Bill.
until next time....