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Why should a seller use ME? marketing, value, service, communication

WHY...

   Like I say, bigger isn't always better. Why on Earth would you list a property with someone that doesn't take a ton of listings???
 Because I spend time on my listings. You will not be lost in     the fog created by my having 30-40 additional listings competing for your customer service. There are questions sellers ask...

"What will you do differently from everyone else?"

                                                Many of us do "similar things", or I should say, "related things", or "do many of the same things, but differently".. Did that clear it up?  Let's hit some high notes, and if you like what you see, give me a call for a no obligation, sit-down chat to discuss your needs.

Highlights:

PHOTOGRAPHY:


Photography to me is one of the most important factors for marketing your home.  I am pretty good at photography, and you will have numerous accurate, good quality images out there (there are some photographic train wrecks out there on the Multilist and those translate into train wrecks on the national platforms). Photography is a key ingredient to making both agents and potential buyers click on your home. I purchased my own outfit, with a high def, single lens reflex digital camera, extra flashes, diffuser, tripod, etc.

I do not use a super-wide angle lens for my photography like professional photographers often use. In my opinion, it distorts the "truth" (And if you subscribe to the Realtor® code of ethics, truth is HUGE)... it is not necessarily intended to distort the truth when agents use or employ someone to use a super-wide...it is intended to get more of the room into the frame (which it does), but by doing so, it makes the room or space look MUCH larger than it actually is. I know for a fact... AND from personal experience that this will anger some potential buyers.

 

I do use a wide angle (18mm) to help with the above because it does not distort the space much. I believe in a LOT of shots, PLUS, I take a LOT of shots solely intended for the visualtour panning shots..but you will find that many of the virtual tours out there are simply the same standard listing photos set to music in a slideshow. I go an extra mile (it feels like 3 extra miles) in this department because it is important for your marketing. Pictures are key in grabbing the attention of internet buyers... and they should be accurate.

INTERNET PLACEMENT:
It's where you want to be (but there is a caution). The photography aspect goes hand in hand with this. More than 80-90% of house hunting begins on the internet today, which means that your listing should make a good first impression. Therefore the above is a must. But with literally hundreds of websites out there being, or pretending to be real estate portals, it is hard to pick which ones your home should be on and which you should avoid. Some agents want to automatically syndicate your listing to dozens of websites...and yes, some will automatically  put your listing right there on portals selling weedeaters, blenders, and used cars. Some of those websites are noted for rental scams. I place ads in serious, well trafficked websites, like the top 4 or 5. If the info that I place there gets "scraped" by another website, I cannot control it, but I am not going to deliberately list your home automatically on a site that sells things other than real estate. Plus, I review those listings on those sites to make certain they are accurate. (sometimes, for no apparent reason, details get dropped, so we need to go back and check) 

 

THE MULTIPLE LISTING SERVICE®


The beautiful thing about being members of an MLS® (actually TWO MLS® services) is that members actively sell each other's listings. An MLS® crosses over agencies...so as a seller, it means that agents from other agencies will be showing your home, not just us at Meyers (which gives you much broader coverage). Doesn't it make sense to have that ripple effect when trying to sell one of your most valuable assets?

The fact that I have a membership in TWO gets your listing info in front of literally thousands of Arkansas real estate agents (each with numerous potential buyers). One MLS® is the local board which concentrates around the Hot Springs area (around 350 agents), the second MLS® is regional and includes thousands of agents from around the state. Again, there is a report that I can share as to how many agents have looked at your listing, and how many clients it has been shared with...good stuff, and a good benefit for you. (again, photography and accuracy in the details of a listing is key). 

Reporting:

I share with you, on a regular basis, how your listing is doing on websites (Realtor.com, Zillow.com,Trulia.com, Homes.com, and others)... how many people it was in front of, and more importantly... how many people actually LOOKED at your property details. Of course, feedback from actual showings (both from the agent and their client if available) will be shared whether it is good, bad, or ugly. I try to have reports shared with ME automatically, but the forwarded report that you will receive will have some anonymity to it... I don't want the websites having your address so they can spam you, and I know a couple of them will.

Reporting and communication are key factors in keeping you part of the team. I do not just stick a sign in your yard an only call you to try and get you to reduce the price after several months.

Pricing correctly out of the gate correctly is number 2 in my opinion.

You will see this as one of those clickbait articles "Secrets to selling your home that realtors don't tell you." First, the word, Realtor® is capitalized and should have a trademark symbol atached (not all agents are Realtors®), but pricing a home is hardly a secret. It is necessary. In the "headline world" of inventory shortages and blazing bidding wars, etc., try to remember that we are not a large metro area. Data on SALES is still relevant...not merely the active asking price. True, when a home is in good condition, is not functionally obsolescent and is priced well... it is often a quick sale and has the possibility of multiple offers, but that is not always the case. Remember that a home still has to APPRAISE for what the sales price is in order for the bank to finance it. I don't pull a number out of my hat, or grab a figure based on the "Zestimate" (because here, that algorithm  is less than accurate). I use data, and I share that data with YOU. The figure based on the data might not be what a seller wants to hear, but it is hard data and you should pay attention to it. You have to think of your home like a can of beans on the store shelf. If the other cans of beans are priced less, why will the buyer pick yours???

BUYERS EYES WALK THROUGH MEETING:

Yes, an odd phrase, but important. I do have to see your home in order to price it. No... there is no obligation to list, and I am not going to use any pressure to get you to sign...(I hope you will see value in what I am willing to do for you). We sit down, we talk about what "agency" is and how it affects you. It's informal, you can ask any question you wish. You take me on a tour of the home and tell me things like why you wish to sell, the good points, why you bought the home, what you would like to see as focal points in marketing, (if your home has expired as a previous listing...what you would like to see done this time), then I go through the home with you and we put our "buyers eyes" working. We think like buyers... it is eye-opening. A new set of eyes that is impartial can really show you things. 

Print advertising:


Rotation in print advertising can be part of the package, especially after interest on the internet is showing promise and we are receiving active showings. Print advertising is fair to ok at best ( but it still works), unfortunately there is no way to report what is actually being looked at, so I pay more attention to doing well on the internet and compare to actual interest as reported by true inquiries and showings.

Open House(s):
If you want one, possibly two, I'll do them for you. They are security risks in my opinion... but we should discuss that.

 Paperwork review:
As you probably know, home selling is a lot about paperwork. (In fact, it is a large problem for people that try to "go it alone"). I'll sit down with you and we can go over many of the forms, addenda, and general paperwork BEFORE you get to the offer stage, so you will be somewhat familiar with it. It can be a bit daunting and overwhelming at the time of an actual offer, when you have a quick deadline to respond. It is a good practice to go over things before they happen.

Sellers Representative Specialist Designation:
Realtors® often have a lot of the alphabet behind their names, and sadly, most folks don't know what those letters mean. I HAD the SRS designation (Sellers Representative Specialist) along with a couple other that are recognized by the National Association of Realtors®. What it means (and when I received my Sellers Representative Specialist, there were only 2 of us in the state) is that I have taken extra coursework and passed the examinations. As you will find with a lot of the professional Realtors®, we sit in class and nod our heads at most of the material (which we already knew), but it is the exchange of ideas from other agents and, in my case, seeing how agents from another state handled things and did business...as I traveled to Atlanta, Georgia for part of the training. Mainly, you DO learn new things, but most importantly, it moves your focus and lets you look at the way you have done things in a different angle. It's a good thing. I have let this designation lapse... I saw little need or advantage to paying them $125-$150 a year to simply have some letters behind my name. I study more about marketing and representing sellers on my own than the SRS designation requires.

Well, this gives you an idea on a few things.. but there are many more marketing points that I will go over with you and if you desire to discuss those things, you are going to need to sit down and talk with me (I have around 40 points in the overall marketing plan for your listing.) Again, I do not expect an obligation... and I will under no circumstances pressure you. I only would like the opportunity to talk with you. The reason all my marketing points are not posted here is that I'm not putting my "secrets" out here for the competition ;). 

Call or text to set up an informal visit!        501-318-9611

email: realtorbillsaunders@gmail.com

 


 

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Licensed to sell real estate in the State of Arkansas

Bill Saunders,Realtor®, ABR®, SRS
Meyers Realty
3399 Central Avenue
Hot Springs National Park, AR 71913
Phone/ Text: 501-318-9611
Office: 501-624-5622
Fax    : 501-624-2056
RealtorBillSaunders@gmail.com

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