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Why should a seller use ME? marketing, value, service, communication

WHY...

  It has always been hard for me to "toot my own horn", but in this business you must do that...so forgive me if I sound like I think I'm all that, and a bag of chips...

 Like I say, bigger isn't always better. Why on Earth would you list a property with someone that doesn't take a ton of listings??? well the answer is simple...
 Because I spend time on each of my listings. You will not be lost in the fog created by my having 30-40 additional listings competing for your customer service. There are several questions sellers ask...

"What will you do differently from everyone else?"

                                               One size does not fit all.  Many of us do "similar things", or I should say, "related things".  Let's hit some high notes, and if you like what you see, give me a call for a no obligation, sit-down chat to discuss your needs. Your goals are always my goals, and if I cannot meet YOUR goals, I will be the first to tell you, honestly.

-----------Highlights:----------

----------PHOTOGRAPHY:----------


Photography to me is one of the most important factors for marketing your home.  I am good at listing photography, and you will have numerous accurate, good quality images out there. Sadly, there are some photographic train wrecks out there on the Multilist®, and unfortunately those translate into train wrecks on the national internet platforms. Photography is a key ingredient to making both agents and potential buyers click on your home. I purchased my own camera outfit, with a high def, single lens reflex digital camera, extra flashes, diffuser, tripod, etc. with the sole purpose of making your listing look GOOD.

I do not use a super-wide angle lens for my photography like  many professional photographers often use. In my opinion, it distorts accuracy (And if you subscribe to the Realtor® code of ethics, accuracy is HUGE)... those ultra wide angle shots are not necessarily intended to distort the truth when agents use or employ someone to use a super-wide...it is intended to get more of the room into the frame (which it does), but by doing so, it makes the room or space look MUCH larger than it actually is. I know, from personal experience ,that this will anger some potential buyers. (And you don't want that.)

 

I do use a wide angle (18mm) because it does not distort the space much. I believe in a LOT of shots, PLUS, I take a LOT of shots solely intended for the visualtour panning shots.. (you will find that many of the virtual tours out there are simply the same standard listing photos set to music in a slideshow). I go an extra mile (it feels like 3 extra miles) in this department because it is important for your marketing. Pictures are key in grabbing the attention of internet buyers... they should be accurate. A listing photo DOES say 1,000 words.

-----------INTERNET PLACEMENT:----------
It's where you want to be (but there is are caveats). The photography aspect goes hand in hand with internet placement. More than 80-90% of house hunting begins on the internet today, which means that your listing should make a good first impression. But with dozens of websites out there being, or pretending to be real estate portals, it is hard to pick which ones your home should be on and which you should avoid. Some agents want to automatically syndicate your listing to dozens of websites...and yes, some will deliberately  put your listing on portals selling weedeaters, blenders, and used cars. Some of those websites are noted for rental scams. I place ads in serious, well trafficked websites, like the top 4 or 5. If the info that I place there gets "scraped" by another website, I cannot control it, but I am not going to deliberately list your home on a site that sells things other than real estate. Plus, I go back and review those internet listings on those sites to make certain they stay accurate. (sometimes, for no apparent reason, details get dropped, so I go back and check) 

 

----THE MULTIPLE LISTING SERVICE®----


The beautiful thing about being members of an MLS® (actually TWO MLS® services) is that members actively sell each other's listings. An MLS® crosses over agencies...so as a seller, it means that agents from other agencies will be showing your home, not just us at Meyers (which gives you much broader coverage). Doesn't it make sense to have that ripple effect when trying to sell one of your most valuable assets?

The fact that I have a membership in TWO gets your listing info in front of not only over 300 LOCAL agents, but thousands of regional Arkansas real estate agents (each with numerous potential buyers). One MLS® is the local board which concentrates around the Hot Springs area (around 350 agents), the second MLS® is regional and includes thousands of agents from around the state. Again, there is a report that I can share as to how many agents have looked at your listing, and how many clients it has been shared with...good stuff, and a good benefit for you. (again, photography and accuracy in the details of a listing is key). 

----------Reporting:----------

I share with you, on a regular basis, how your listing is doing on websites (Realtor.com, Zillow.com,Trulia.com, Homes.com, and others that will provide it to me)... how many people it was in front of, and more importantly... how many people actually LOOKED at your property details, and how many people clicked on the visualtour .Of course, feedback from actual showings (both from the agent and their client if available) will be shared whether it is good, bad, or ugly.

Reporting and communication are key factors in keeping you part of the process. I do not just stick a sign in your yard an only call you to try and get you to reduce the price after several months. Its referred to as the 3 "P" principle: 1) Put a sign in the yard, 2) Put it in the MLS® and 3) Pray that it sells. You will find I do a bit more for you.

Pricing correctly out of the gate correctly is number 2 in my opinion.

You will see this as one of those clickbait articles "Secrets to selling your home that realtors don't tell you." First, the word, Realtor® should be capitalized and should have a registered trademark symbol attached (not all agents are Realtors®), but pricing a home is hardly a secret. It is necessary. In the "headline world" of inventory shortages and blazing bidding wars, etc., try to remember that we are not a large metro area. Data on SALES is relevant...not merely the active asking price. True, when a home is in good condition, is not functionally obsolete and is priced well, it is often a quick sale and has the possibility of multiple offers, but that is not always the case. Remember that a home still has to APPRAISE for what the sales price is in order for the bank to finance it. I don't pull a number out of my hat, or grab a figure based on an automated home valuation tool like the "Zestimate" (because around here, that algorithm  is far less than accurate). I use local, MLS® data, and I share that data with YOU. The figure based on the data might not be what a seller wants to hear, but it is hard data and you should pay close attention to it. You have to think of your home like a can of beans on the store shelf. If the other cans of beans are priced less, why will the buyer pick yours???

-------BUYERS EYES WALK THROUGH MEETING:-------

Yes, an odd phrase, but important. I do have to see your home in order to price it. No... there is no obligation to list, and I am not going to use any pressure to get you to sign...(I hope you will see value in what I am willing to do for you up front). We sit down, we talk about what "agency" is and how it affects you. It's informal, you can ask any question you wish. You take me on a tour of the home and tell me things like why you wish to sell, the good points, why you bought the home, what you would like to see as focal points in marketing, (if your home has expired as a previous listing...what you would like to see done this time, and why YOU think the home didn't sell). If you decide to list with me, I go through the home with you and we put our "buyers eyes" working. We think like buyers... it is eye-opening. A new set of eyes that is impartial can really show you things. 

-----------Print advertising:----------


Rotation in print advertising can be part of the package, especially after interest on the internet is showing promise and we are receiving active showings. Print advertising is fair to ok at best ( but it still works), unfortunately there is no way to report what is actually being looked at, so I pay more attention to doing well on the internet and compare to actual interest as reported by true inquiries, agent feedback and showings.

-------Open House(s):-------
If you want to go this route, I'll do them for you. They are security risks in my opinion... but we will discuss that. I far prefer the Brokers Open House

 ----------Paperwork review:----------
As you probably know, home selling is a lot about paperwork. (In fact, it is a large problem for people that try to "go it alone"). I'll sit down with you and we can go over many of the forms, addenda, and general paperwork BEFORE you get to the offer stage, so you will be somewhat familiar with it. It can be a bit daunting and overwhelming at the time of an actual offer, when you have a quick deadline to respond. It is a good practice to go over things before they happen.

Well, this gives you an idea on a few things.. but there are many more marketing points that I will go over with you and if you desire to discuss those things, you are going to need to sit down and talk with me (I have around 40 points in the overall marketing plan for your listing.) 

Again, I do not expect any obligation... and I will under no circumstances pressure you. I only would like the opportunity to talk with you. The reason all my marketing points are not posted here is that I'm not putting my "secrets" out here for the competition ;). 

For some more information, under the "more" tab, there are testimonials. I do not hound my clients to put up testimonials... I'm a no pressure guy.

Call or text to set up an informal visit!        501-318-9611

email: realtorbillsaunders@gmail.com

 


 

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Licensed to sell real estate in the State of Arkansas

Bill Saunders,Realtor®, 
Meyers Realty
3399 Central Avenue
Hot Springs National Park, AR 71913
Phone/ Text: 501-318-9611
Office: 501-624-5622
Fax    : 501-624-2056
RealtorBillSaunders@gmail.com

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